While the art of blogging has been around for decades now, only recently are more people becoming aware of the benefits it truly offers when it comes to their SEO campaigns.

By regularly posting blogs with quality content (including photos and multimedia) that focuses on your keywords, you can gain a significant boost in your search engine rankings. Every post you write becomes another page on your site. The more quality pages you have on your website, the better opportunity you have to rank well in search engine results.

We’ve come up with some tips to help you start and maintain a quality blog that contributes to your overall SEO efforts:

  1. Titles Should be Keyword Rich - Clever titles can be fun, but if you don’t have an established audience and your goal is still to rank better in search engines, you should make sure your title pertains directly to the topic and includes keywords. Search engines give more weight to titles and headers, so until your blog is more popular, vague titles just won’t cut it.
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  3. Number Your Lists - Blog should contain quality, original content that is easy to read and interesting enough to be shared. Numbered lists are more generally engaging than bullet points, and while no one wants to click through 11 different pages to read 11 different tips on cooking, you can split up your content into different categories and a couple different pages to generate more click-throughs, which can help increase your search engine ranking.
  4. Create Quality Content - Search engines’ algorithms are constantly changing and improving. No longer will “keyword stuffing” generate positive results; instead, too many repeated phrases can backfire and you can even be punished for “over-optimizing.” Today search engines want to see original content with key phrases repeated, in context, throughout your pages and site.
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  6. Share on Social Media – When you create regular, quality content that is easily read and interesting enough to be shared, your blog and website can become more popular as your posts get spread around social media. Search engines keep track of how often your site is linked to by other sites, including social media, so not only will you be getting new visitors from Facebook, Twitter, Reddit, and anywhere else you post, but your SEO results will also begin to improve as search engines notice people value and are sharing your content.
  7. Comment and Interact - Commenting on other blogs is a great way to drive more traffic to your own site. Additionally, having back-and-forth conversations with people makes them feel more connected and interested in your business. Social media is for interacting as much as it is for sharing.
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    However, not everyone who runs a business has the time to research and/or write blogs that often. In order to create a blog that contributes to your SEO campaign however, you need a blog with original content and you need posts regularly. Fortunately, there are SEO companies like eMarketing Solutions that can help you blog and even optimize your entire website. If you have additional questions about blogging or SEO in general, feel free to contact us today.