Link building is the process of acquiring hyperlinks from other websites that link back to your own site. Search engines use links to crawl the web and rank web pages. The more (quality) links you have pointing back to you website, the higher your website will rank in search engine results.

Why Link Building Matters for SEO

Today search engines greatly rely on external links when ranking web pages for search results. The more high quality links you have, the more likely you are to rank high in search results. Quality links mean the hyperlinks that direct users back to your website are located on other websites that are already trusted by the search engine. Quality links also mean the words users click on (the actual hyperlink) are keywords directly related to the page they’ll be going to. Link Building Important for SEO

To search engines, links are seen as a vote of confidence. If a website links back to you, they must trust your website and your business enough to send their own readers and customers your way.

How Link Building has Changed

As Google and other search engines have improved their crawling algorithms over the years, SEO methods have had to change to keep up. While at one point in time keyword stuffing and link spamming got you top results, today these techniques are rarely effective. Websites that rank well today spend time creating quality websites and content, and they dedicate resources towards link building.

On the other hand, websites that still keyword stuff and overuse poor or spammy external links, can now actually be penalized in search results. Additionally, search engines give more credit to links on pages that aren’t loaded with other links.

Types of Links

  1. Natural Links are created when you do nothing except create and share quality content. When people link back to your info and site because it’s interesting or unique, you’ve earned a natural link.
  2. Manual Links are created either when you pay for a listing, or when you email other sites and bloggers and convince them to put up a link to your site.
  3. Self-Created Links are the least useful, however they are easy to create in sections like guest book signings or blog comments. Too many, poor quality self-created links however can be considered spammy and may be penalized by search engines.

There are many link building strategies, however they all take time and/or money. Many business owners find it difficult to run a website and keep up with search engine algorithm changes. However, ranking high in search engine results is key in order for many businesses to attract customers.

If you find your website is not ranking where you’d like it to be in search engine results, your best bet is to turn to a professional. Those at eMarketing Solutions are experienced in SEO campaigns, including link building, and they’re dedicated to staying up-to-date on all search engine changes, so you can be sure your website will also evolve as search engines change.