Both quality on page SEO and quality off page SEO is necessary to keep your site ranking high in search engine results. While we’ve already covered the basics of on-page SEO, here you can learn more about off-page SEO strategies.

Off-page SEO focuses highly on link building and social media sharing. This type of SEO gives search engines indications of how others on the internet view your particular website. Websites that are useful and have good information are more likely to have more links back to them from other websites and social media posts.

Link Building

You can almost think of links as votes. The more links back to your site, the more people you have “voting” for your site. The more votes you have, the more search engines trust your site.

Although you do need to constantly be earning new links, it’s also important that your links are diverse and not from too many low quality websites. A link from a website like the New York Times, for example, counts for many more votes than a link from a not-so-trusted or popular site, like your personal blog. Websites with a lot of low quality links can actually hurt rather than help as search engines (particularly Google) become smarter, and spam penalties become tougher.

Earning diverse links should should come naturally as you actively promote your content and grow a real audience and followers through social media.

Social Media

While social media is in reality no where near as important as quality link building, it is still a factor in your search engine rankings (and consumer happiness) so it cannot be ignored. The more people are talking about your site or sharing content from it through social media, the higher your search ranking will likely be. However, it’s not 100 percent causation, as generally websites that are already popular get the most social media shares.

It’s important you fully fill out your social media profiles – add photos, location, about information, etc. – and link to them from your main website. Ask friends and families to follow your page or account initially, as the more fans you have, the more exposure your new posts can get.

With a fully filled out profile and an active social media presence, social media is a great way to connect with your customers while boosting your search engine rankings.

If you’re lost on how to earn external links or even set up a Twitter account, consider hiring a professional to help. eMarketingSolutions can earn you incoming links, they can create your social media pages and even post for you regularly. For the best on-page and off-page optimization help for your website, look no further than eMarketingSolutions.