What does your site need to succeed?

Good search engine optimization (SEO) includes both on page and off page SEO. While off page SEO focuses on getting other websites to tell search engines your website is valuable, on page SEO focuses on the optimization of your own site. There are many on page factors that affect search engine rankings, including:


Back in the day, on page optimization simply meant placing keywords within content on your site. Today, the keyword-based algorithms that major search engines use are much more complex, so just having keywords in content isn’t enough.

If your content is not filling a demand, it isn’t great content. Major search engines are looking for content on websites that provide authentic, unique information and quality and original images and multimedia.


While keywords shouldn’t simply be stuck in websites like they often used to be, they still play an important role in on page SEO. Page titles should use primary keywords, as search engines greatly rely on titles and a quality title greatly increases a searcher’s propensity to click. Additionally, your first header (H1), should be as topically relevant as possible.

While you should also place keywords within the body text on your pages, research shows repetition of keywords does not have as great an effect on search engine results as simply creating comprehensive and useful content does.

Finally, your URLs should include keywords, be simple and hierarchical, and your page’s meta description and tag should also include keywords. Captions on your images, image file names, image titles and alt attributes all contribute to search engine results as well. Your page should be easy to navigate, and including quality external links can also help your own results.

Behind-the-Scenes Coding

Not only do you need to include keywords behind-the-scenes, but how your site is set up and the coding that makes it run can also make a difference. Search engines prefer websites that load fast and can load on all kinds of devices. Both your content and your coding should be as mobile friendly as possible.

Social Media

Pages with active visitors are more highly rated than pages that have less visitors or are static. Include social media links to and from your website to increase traffic and help keep up your search rankings. Additionally, creating content that is fun, interesting and easily shareable can greatly help spread the word about your business.

Hire a Professional

SEO THING 2There are even more ways to help optimize your website. However, not everyone has the time or the knowledge to do it all themselves. Luckily, today there are people who specialize in SEO and can help you get your website off the ground. Although it takes time to create a trustworthy website, with time, eMarketing Solutions can help you get more clicks, more clients and more business. If you need help optimizing your website, give eMarketing Solutions a call today.