When done properly, website optimization helps increase traffic to your website. Although web optimization is an important part of the website development process, it is a part that is often overlooked by web designers. While have a professional looking site is important, if no one can find your site, no one can see how great it looks.

For those who have yet optimize, we’ve come up with some of the most vital website optimization tips to help get you started:

  1. Create a Website with a Solid Structure - Search engines prefer websites that have working links, an intuitive structure and all the basics covered:
  • 404 Page – In case a link does break, you should have a 404 page that users can be redirected to
  • Blog – Including a blog in your website allows you to interact with visitors, promote new items or sales, and further optimize your website (search engines like to see new, original content regularly)
  • xml - You need a sitemap.xml that lists the pages on your website
  • txt File - In addition to a sitemap, Google wants to see a robot.txt file that tells it how to treat your pages
  • Content – Content is king. Write original content, use header tags and share images that include alt tags and descriptions. Be sure to also create meta descriptions that are about 150 characters and contain keywords for that page.
  • External Links - Including links to trusted, informative websites can enhance visitors’ experiences. However, too many links can have the opposite effect: stick to 2 to 3 outbound links.
  1. Optimize Your Speed, Too – Website optimization means making sure search engines like what’s on your website, as well as how fast your website loads. Fast websites have good, clean code that is kept up to date. The fewer coding errors, the better. You should also optimize your images, don’t include extremely large files, and reduce the number of plugins and redirects on your site as much as possible.
  2. Use Keywords Where They Matter - Gone are the days where you can include keywords over and over again and reach the number one search engine ranking. Today, websites are penalized for keyword stuffing. While you should use keywords throughout your website, try to get your most important keywords in the most important places:Top 3 essential website optimization tips
  • Domain Name
  • Page Titles
  • Meta Descriptions
  • Image Tags & Descriptions
  • Headers
  • Links
  • Social Media Shares

The more you spread out your keywords, the less you have to stuff it into your content! While your content should always include keywords, remember that it should also be written for humans.

From designing a fast, professional and easy-to-use website, to creating and sharing new, original content regularly, to gathering inbound links to your site… today website optimization is a never ending process. Search engines are constantly getting smarter and changing their algorithms, so websites that rank well are websites that are constantly optimizing and re-optimizing their site.

eMarketing Solutions is an internet marketing firm that specializes in local SEO and website optimization. We make it our job to keep up with the latest search engine algorithm changes so we can make sure your website is fully optimized, and kept fully optimized. If you’d like to learn more about what we can do for you, please don’t hesitate to contact us today!