More Than Just the Face of Your Business

In many ways, your website is simply the online version of your business that you do in person. Regardless of the industry you are in, your website is a great way for new customers to learn about your company. The customers and clients that are interested in your goods and/or services will appreciate if your brick and mortar store is represented in a similar way online.
Think of the homepage of your website as the storefront for your business. On the one hand, it is the face of your company, and it serves as the first thing a passerby would see. The color palate, tone, and the displays will all serve to attract customers. But your website is also useful as a resource for more information. When an unassuming person waltzes into your store, they are unlikely to know how long you’ve been in business, what sets you apart, or why they should buy your products. Your homepage, and ultimately the entirety of your website, answers those questions and more.

Striking the Balance Between Images and Copy

The homepage of your website should have a careful blend of pictures and writing. How you decide to mix the two is up to you – for some companies, featuring your product with high-resolution, engaging images is optimal, while others prefer to have a select number of images and copywriting that tells the story. At the end of the day, you know your business better than anyone: don’t come to the choice lightly, ask your colleagues, friends, and get some different perspectives on how to best market your company. Keep in mind that the design of your website can be tweaked later on.

Make An Impression

Your homepage serves a resource for your customers, so you certainly want it to appeal to them, and to your core demographic. It is also important though that you make an impression on search engines, especially Google. This involves incorporating content that is rich in your keywords, and by establishing meta descriptions that accurately reflect your company.

Easy to Navigate

Extending the storefront metaphor, the navigability of your website is paramount to your success. Prominently display your main products and services, and be sure your social media badges are highly visible. If you offer a multitude of services, consider developing brief descriptions for each of them on your homepage – with more in-depth, detailed clarification on a corresponding subpage.

A Qualified SEO Company in Newport Beach

For many small business owners, time is a resource you simply cannot get enough of. There are so many obligations as an owner that spending time tweaking your website, updating it regularly, simply falls by the wayside. With EMarketing Solutions at your side, you can be sure that your website is getting the proper attention, and is optimized for search engines. We can help you appeal to your customers and ensure repeat business with a strong homepage. Visit us today to learn more about how we can help!